Model vpliva trženjskih virov na tržno in finančno uspešnost organizacije : doktorska disertacija

Milfelner, Borut (author), Snoj, Boris (mentor), Žabkar, Vesna (co-mentor)

• Language: Slovenian
• Keywords: podjetje, poslovanje podjetja, uspešnost poslovanja, trženje, konkurenčna prednost, image, inovacije, modeli, raziskave, razvoj
• Work type: Dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [B. Milfelner]
• Year: 2008
• Number of pages: VI, 276, 11 str.
• PID: 20.500.12556/RUL-13159
• UDC: 339.138
• COBISS.SI-ID: 18281702
• Publication date in RUL: 11.07.2014

Secondary language

• Language: English
• Keywords: enterprises, company performance, business efficiency, marketing, image, innovations, models, research, development