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Commercial aquaponics approaching the European market : to consumers' perceptions of aquaponics products in Europe
ID
Miličić, Vesna
(
Avtor
),
ID
Thorarinsdottir, Ragnheidur
(
Avtor
),
ID
Dos Santos, Maria
(
Avtor
),
ID
Turnšek, Maja
(
Avtor
)
PDF - Predstavitvena datoteka,
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MD5: 59ACF1F535E41D96ACF248E3E0EDE23B
URL - Izvorni URL, za dostop obiščite
http://www.mdpi.com/2073-4441/9/2/80
Galerija slik
Izvleček
The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, as well as the marketing of products and services. The paper presents the results of a study whose main aim was to estimate consumers’ knowledge about aquaponics and their acceptance of aquaponics products in different European regions. An on-line questionnaire was administered to the general public through the aquaponics network of Food and Agriculture COST (European Cooperation in Science and Technology) Action FA1305 “The EU Aquaponics Hub—Realising Sustainable Integrated Fish and Vegetable Production for the EU” in 16 European countries. The methodology includes univariate and multivariate statistical techniques. The results show that, on average, attitudes towards aquaponics were positive, showing no significant differences between those who already knew about aquaponics and those who only heard about it through the survey. More than 50% of respondents had never heard of aquaponics, whilst more than 70% had already heard of hydroponics. No more than 17% of respondents were willing to pay more for aquaponically produced products and no more than 40% more when compared to the price of products from conventional farming. The results confirm three different clusters of potential consumers of aquaponics products. They also suggest an urgent need for implementing integrated and holistic approaches involving all stakeholders in aquaponics, in order to define a marketing plan and efficient communication strategies. This COST action, other projects and public decision makers must invest in educating consumers about aquaponics through the organization of guided tours, thematic workshops and tastings of aquaponics products in order to raise their awareness about this new technology. It is absolutely urgent that public decision makers, in cooperation with aquaponics stakeholders, address the main institutional constraints, namely the introduction of aquaponics as an economic activity and the organic certification of aquaponics products.
Jezik:
Angleški jezik
Ključne besede:
aquaponics
,
hydroponics
,
aquaponics products
,
consumers' acceptance
,
questionnaire
,
multivariate statistics
,
Europe
,
willingness-to-pay
,
consumers’ preferences
,
organic certification
,
on line survey
,
market analysis
,
education
Vrsta gradiva:
Članek v reviji
Tipologija:
1.01 - Izvirni znanstveni članek
Organizacija:
BF - Biotehniška fakulteta
Status publikacije:
Objavljeno
Različica publikacije:
Objavljena publikacija
Leto izida:
2017
Št. strani:
22 str.
Številčenje:
Vol. 9, iss. 2, art. 80
PID:
20.500.12556/RUL-131267
UDK:
631
ISSN pri članku:
2073-4441
DOI:
10.3390/w9020080
COBISS.SI-ID:
8623225
Datum objave v RUL:
24.09.2021
Število ogledov:
925
Število prenosov:
144
Metapodatki:
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Objavi na:
Gradivo je del revije
Naslov:
Water
Skrajšan naslov:
Water
Založnik:
Molecular Diversity Preservation International - MDPI
ISSN:
2073-4441
COBISS.SI-ID:
36731653
Licence
Licenca:
CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
Povezava:
http://creativecommons.org/licenses/by/4.0/deed.sl
Opis:
To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.
Začetek licenciranja:
01.02.2017
Sekundarni jezik
Jezik:
Slovenski jezik
Ključne besede:
akvaponika
,
hidroponika
,
gojenje rib
,
potrošniki
,
tržna analiza
,
izobraževanje
,
mnenje potrošnikov
,
statistična analiza
,
stališče potrošnikov
Projekti
Financer:
Drugi - Drug financer ali več financerjev
Program financ.:
COST
Številka projekta:
FA1305
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