Analiza vpliva trženja prek družbenih medijev na nakupne navade porabnikov : primer izdelkov za osebno nego

Makuc Kumar, Polona (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, kozmetika, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [P. Makuc Kumar]
• Year: 2021
• Number of pages: II, 24, 18 str.
• PID: 20.500.12556/RUL-130742
• UDC: 339.138
• COBISS.SI-ID: 75677443
• Publication date in RUL: 18.09.2021

Secondary language

• Language: English
• Title: Analysis of the impact of social media marketing on consumer buying habits : the case of personal care products
• Keywords: marketing, electronic marketing, social networks, cosmetics, research, analysis