Oblikovanje etikete in embalaže za kraft pivo

Kanop, Vanja (author), Vrabič Brodnjak, Urška (mentor)

V diplomskem delu je predstavljen proces oblikovanja embalaže in etikete za kraft pivo. Cilj je bil ustvariti preprosto embalažo, ki se lahko sestavi na preprost način in je še vedno funkcionalna. Pomembno nam je bilo dejstvo, da morata embalaža in etiketa vizualno na trgu izstopati od drugih in na tak način pritegniti pozitivno pozornost. V teoretičnem delu je predstavljena embalaža, njeni nameni uporabe in funkcionalnost ter embalažni materiali. Opisane so tudi teoretične lastnosti etikete ter raziskane potrebne zakonodajne informacije, ki morajo biti zapisane na etiketah in embalažah. Na koncu je opisan tudi tisk. V eksperimentalnem delu je opisan postopek izbire materiala, opis posameznih metod dela, tehnika tiska ter razrez materiala. Določeni so bili tudi dejavniki, ki vplivajo tudi na grafično podobo, pod katere spadajo oblika, izbira barv, tipografija in dodatni grafični elementi. Z določitvijo teh dejavnikov in elementov smo lahko oblikovali grafično podobo in tako dobili končno podobo. Rezultat diplomskega dela je izdelana etiketa ter embalaža za kraft pivo, pripravljena za prodajni trg.

• Language: Slovenian
• Keywords: embalaža, oblikovanje, etiketa, pivo
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2021
• PID: 20.500.12556/RUL-129556
• Publication date in RUL: 04.09.2021

KANOP, Vanja, 2021, Oblikovanje etikete in embalaže za kraft pivo [online]. Bachelor’s thesis. [Accessed 17 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=129556

Secondary language

• Language: English
• Title: Design of label and packaging for craft beer

Abstract

The thesis presents the process of designing the packaging and label for kraft beer. The aim was to create a simple packaging that can be assembled in a simple way and still be functional. It was important to us that the packaging and the label should stand out visually in the market and thus attract positive attention. In the theoretical part we describe packaging, its uses and functionality as well as packaging materials. The theoretical properties of the label and explored the necessary legislative information that must be written on labels and packaging has been described. At the printing methods are also described. The experimental part describes the material selection process, the description of the different working methods, the printing technique and the cutting of the material. The factors that are important for the design such as the choice of colours, typography and additional graphic elements have been determined. By determining these factors and elements, we were able to design the graphic image and thus obtain the final image. The result of the thesis is a label and packaging for kraft beer, ready for the retail market.

• Keywords: packaging, design, label, beer