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Global marketing strategies in the Balkans - potential for Walmart entry : master's thesis
ID
Jakjimovski, Martin
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/jakjimovski4185-B.pdf
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Language:
English
Keywords:
the Balkans
,
international trade
,
enterprises
,
Walmart
,
strategy
,
adjustment
,
standardization
,
international comparison
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Jakjimovski]
Year:
2021
Number of pages:
III, 63, 11 str.
PID:
20.500.12556/RUL-129406
UDC:
339.3
COBISS.SI-ID:
62546179
Publication date in RUL:
02.09.2021
Views:
984
Downloads:
66
Metadata:
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Secondary language
Language:
Slovenian
Title:
Globalne trženjske strategije na Balkanu - potencial za vstop podjetja Walmart
Keywords:
Balkan
,
mednarodna trgovina
,
podjetje
,
Walmart
,
strategija
,
usklajevanje
,
standardizacija
,
mednarodne primerjave
,
analiza
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