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Global marketing strategies in the Balkans - potential for Walmart entry : master's thesis
ID Jakjimovski, Martin (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jakjimovski4185-B.pdf This link opens in a new window

Language:English
Keywords:the Balkans, international trade, enterprises, Walmart, strategy, adjustment, standardization, international comparison, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Jakjimovski]
Year:2021
Number of pages:III, 63, 11 str.
PID:20.500.12556/RUL-129406 This link opens in a new window
UDC:339.3
COBISS.SI-ID:62546179 This link opens in a new window
Publication date in RUL:02.09.2021
Views:979
Downloads:66
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Secondary language

Language:Slovenian
Title:Globalne trženjske strategije na Balkanu - potencial za vstop podjetja Walmart
Keywords:Balkan, mednarodna trgovina, podjetje, Walmart, strategija, usklajevanje, standardizacija, mednarodne primerjave, analiza

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