Developing digital marketing with use of Facebook in the case of an e-commerce company : master's thesis

Janevikj, Magdalena (author), Indihar Štemberger, Mojca (mentor), Žabkar, Vesna (co-mentor)

• Language: English
• Keywords: marketing, electronic marketing, social networks, Facebook, online shopping, advertising, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Janevikj]
• Year: 2020
• Number of pages: III, 58, 4 str.
• PID: 20.500.12556/RUL-129366
• UDC: 339.138
• COBISS.SI-ID: 55598339
• Publication date in RUL: 02.09.2021

Secondary language

• Language: Slovenian
• Title: Razvoj digitalnega trženja z uporabo Facebooka v spletnem trgovskem podjetju
• Keywords: trženje, elektronsko trženje, družbena omrežja, Facebook, spletna trgovina, oglaševanje, raziskave, analiza