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Data mining guided process for churn in grocery retail : from descriptive to predictive analytics
ID
Díaz Méndez, Germán Augusto
(
Author
),
ID
Jaklič, Jurij
(
Mentor
)
More about this mentor...
,
ID
Henriques, Roberto
(
Comentor
)
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/diaz_mendez4110-B.pdf
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Language:
English
Keywords:
informatics
,
information technology
,
business process
,
marketing
,
customer relationship
,
retail trade
,
models
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[G. A. Díaz Méndez]
Year:
2021
Number of pages:
VII, 71, 41 str.
PID:
20.500.12556/RUL-129335
UDC:
658.2
COBISS.SI-ID:
51912195
Publication date in RUL:
02.09.2021
Views:
979
Downloads:
47
Metadata:
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Secondary language
Language:
Slovenian
Title:
Proces podatkovnega rudarjenja za napovedovanje prehodov h konkurenci na področju maloprodaje: od opisne do napovedne analitike
Keywords:
informatika
,
informacijska tehnologija
,
poslovni proces
,
trženje
,
odnosi s strankami
,
prodaja na drobno
,
modeli
,
raziskave
,
analiza
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