Data mining guided process for churn in grocery retail : from descriptive to predictive analytics

Díaz Méndez, Germán Augusto (author), Jaklič, Jurij (mentor), Henriques, Roberto (comentor)

• Language: English
• Keywords: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [G. A. Díaz Méndez]
• Year: 2021
• Number of pages: VII, 71, 41 str.
• PID: 20.500.12556/RUL-129335
• UDC: 658.2
• COBISS.SI-ID: 51912195
• Publication date in RUL: 02.09.2021

Secondary language

• Language: Slovenian
• Title: Proces podatkovnega rudarjenja za napovedovanje prehodov h konkurenci na področju maloprodaje: od opisne do napovedne analitike
• Keywords: informatika, informacijska tehnologija, poslovni proces, trženje, odnosi s strankami, prodaja na drobno, modeli, raziskave, analiza