In the modern consumption of data and digital information, the understanding of visual content becomes important for further development of culture and visual sphere of humankind. With the beginning of digital era, the contemporary understanding of visual content has uprisen the questions of visual complexity, nature and mathematical “beauty”, generativity and decoration.
The question is in relation with postmodernism and its critique, in the context of understanding design and designer of two-dimensional and three-dimensional space. In that sense, as a main element of research, I come from the viewpoint of ornament, as a lost element of visual media.
The goal of my thesis is a critique of postmodern understanding of ornament in the context of industrialization and digitalization, in which as a main element of the research and outcome I am presenting a digital tool for producing ornaments. The tool will serve designers as a new element in designing, thus make designers aware of the need for transparent and hidden visual complexity, generativity, influence and necessity of contemporary ornament.
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