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Vpliv prikazov ženske in moške vloge v oglasih na nakupne odločitve porabnikov : magistrsko delo
ID Mavrič, Tanja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/mavric3539.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, oglas, spol, potrošnik, nakup, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Mavrič]
Year:2008
Number of pages:IV, 90 str., 23 str. pril.
PID:20.500.12556/RUL-12635 This link opens in a new window
UDC:659.1
COBISS.SI-ID:17803494 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1178
Downloads:567
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Keywords:marketing, business communication, advertisement, sex, consumer, purchasing, research, analysis

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