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Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov : magistrsko delo
ID Žagar, Kristina (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zagar95-B.pdf This link opens in a new window

Language:Slovenian
Keywords:podjetje, družbena odgovornost, poročila, trženje, potrošnik, lojalnost
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Žagar]
Year:2008
Number of pages:65 str., 7 str. pril.
PID:20.500.12556/RUL-12538 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17676774 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1368
Downloads:178
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Keywords:enterprises, social responsibility, reports, marketing, consumer, loyalty

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