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Making brands matter to generation Z : master thesis
ID Ajduković, Vladimira (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ajdukovic3846-B.pdf This link opens in a new window

Language:English
Keywords:marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[V. Ajduković]
Year:2020
Number of pages:III, 59, 18 str.
PID:20.500.12556/RUL-124634 This link opens in a new window
UDC:339.138
COBISS.SI-ID:41377027 This link opens in a new window
Publication date in RUL:08.02.2021
Views:1464
Downloads:71
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Secondary language

Language:Slovenian
Title:Krepiti pomembnost blagovnih znamk za generacijo Z
Keywords:trženje, strategija tržanja, marketing mix, blagovne znamke, starost, medgeneracijske razlike, družbena omrežja, raziskave, analiza

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