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Making brands matter to generation Z : master thesis
ID
Ajduković, Vladimira
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/ajdukovic3846-B.pdf
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Language:
English
Keywords:
marketing
,
marketing strategy
,
marketing mix
,
brands
,
age
,
generation gap
,
social networks
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[V. Ajduković]
Year:
2020
Number of pages:
III, 59, 18 str.
PID:
20.500.12556/RUL-124634
UDC:
339.138
COBISS.SI-ID:
41377027
Publication date in RUL:
08.02.2021
Views:
1274
Downloads:
63
Metadata:
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Secondary language
Language:
Slovenian
Title:
Krepiti pomembnost blagovnih znamk za generacijo Z
Keywords:
trženje
,
strategija tržanja
,
marketing mix
,
blagovne znamke
,
starost
,
medgeneracijske razlike
,
družbena omrežja
,
raziskave
,
analiza
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