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Generation Y's engagement in sustainable fashion consumption in Slovenija : master's thesis
ID
Kobilšek, Katja
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/kobilsek3884-B.pdf
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Language:
English
Keywords:
marketing
,
consumer behaviour
,
textile industry
,
sustainable development
,
brands
,
purchasing
,
decision making
,
generation gap
,
ethics
,
research
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[K. Kobilšek]
Year:
2020
Number of pages:
III, 67, 20 str.
PID:
20.500.12556/RUL-122879
UDC:
339.138
COBISS.SI-ID:
29607171
Publication date in RUL:
15.12.2020
Views:
1755
Downloads:
122
Metadata:
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Secondary language
Language:
Slovenian
Title:
Vključenost generacije Y v trajnostno modno potrošnjo v Sloveniji
Keywords:
trženje
,
vedenje potrošnikov
,
tekstilna industrija
,
trajnostni razvoj
,
blagovne znamke
,
nakup
,
odločanje
,
medgeneracijske razlike
,
etika
,
raziskave
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