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Generation Y's engagement in sustainable fashion consumption in Slovenija : master's thesis
ID Kobilšek, Katja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kobilsek3884-B.pdf This link opens in a new window

Language:English
Keywords:marketing, consumer behaviour, textile industry, sustainable development, brands, purchasing, decision making, generation gap, ethics, research
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Kobilšek]
Year:2020
Number of pages:III, 67, 20 str.
PID:20.500.12556/RUL-122879 This link opens in a new window
UDC:339.138
COBISS.SI-ID:29607171 This link opens in a new window
Publication date in RUL:15.12.2020
Views:1915
Downloads:142
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Secondary language

Language:Slovenian
Title:Vključenost generacije Y v trajnostno modno potrošnjo v Sloveniji
Keywords:trženje, vedenje potrošnikov, tekstilna industrija, trajnostni razvoj, blagovne znamke, nakup, odločanje, medgeneracijske razlike, etika, raziskave

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