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Vpliv ponovnega ciljanja na nakupno odločanje slovenskih milenijcev na Facebooku : magistrsko delo
ID Pezdirc, Katja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pezdirc3890-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, družbeni mediji, Facebook, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Pezdirc]
Year:2020
Number of pages:IV, 60, 13 str.
PID:20.500.12556/RUL-122860 This link opens in a new window
UDC:339.138
COBISS.SI-ID:28593411 This link opens in a new window
Publication date in RUL:15.12.2020
Views:988
Downloads:89
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Secondary language

Language:English
Title:The impact of re-targeting on the purchasing decisions of Slovenian millennials on Facebook
Keywords:marketing, advertising, social media, Facebook, consumer behaviour, purchasing, decision making, research, analysis

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