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Nostalgija v TV oglasih in porabnikovo nakupno odločanje : zaključna strokovna naloga visoke poslovne šole
ID Oranič, Tanja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/oranic1132.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, oglaševanje, oglas, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Oranič]
Year:2020
Number of pages:I, 25, 18 str.
PID:20.500.12556/RUL-122748 This link opens in a new window
UDC:366
COBISS.SI-ID:23433219 This link opens in a new window
Publication date in RUL:15.12.2020
Views:1455
Downloads:75
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Secondary language

Language:English
Title:Nostalgia in TV ads and consumer buying decision making
Keywords:marketing, consumer behaviour, consumer psychology, purchasing, decision making, advertising, advertisement, research, analysis

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