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Izdelava nelinearnega optimizacijskega modela medijskega načrtovanja oglaševanja za majhno podjetje : magistrsko delo
ID
Juretič, Erika
(
Author
),
ID
Indihar Štemberger, Mojca
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/juretic3793-B.pdf
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Language:
Slovenian
Keywords:
majhna podjetja
,
trženje
,
strategija trženja
,
planiranje
,
mediji
,
oglaševanje
,
elektronsko trženje
,
modeli
,
razvoj
,
optimizacija
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[E. Juretič]
Year:
2020
Number of pages:
IV, 56, 9 str.
PID:
20.500.12556/RUL-122685
UDC:
004.7
COBISS.SI-ID:
16899331
Publication date in RUL:
15.12.2020
Views:
788
Downloads:
41
Metadata:
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:
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Secondary language
Language:
English
Title:
The development of non-linear optimization model for media planning in advertising for a small firm
Keywords:
small enterprises
,
marketing
,
marketing strategy
,
planning
,
media
,
advertising
,
electronic marketing
,
models
,
development
,
optimization
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