Izdelava nelinearnega optimizacijskega modela medijskega načrtovanja oglaševanja za majhno podjetje : magistrsko delo

Juretič, Erika (author), Indihar Štemberger, Mojca (mentor)

• Language: Slovenian
• Keywords: majhna podjetja, trženje, strategija trženja, planiranje, mediji, oglaševanje, elektronsko trženje, modeli, razvoj, optimizacija
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Juretič]
• Year: 2020
• Number of pages: IV, 56, 9 str.
• PID: 20.500.12556/RUL-122685
• UDC: 004.7
• COBISS.SI-ID: 16899331
• Publication date in RUL: 15.12.2020

Secondary language

• Language: English
• Title: The development of non-linear optimization model for media planning in advertising for a small firm
• Keywords: small enterprises, marketing, marketing strategy, planning, media, advertising, electronic marketing, models, development, optimization