The effects of the general data protection regulation (GDPR) on digital marketing practice in Slovenia : master's thesis

Özbay, Dilara (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: Slovenia, marketing, electronic marketing, human rights, data protection, GDPR, legislation, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Özbay]
• Year: 2020
• Number of pages: III, 45, 4 str.
• PID: 20.500.12556/RUL-122675
• UDC: 34
• COBISS.SI-ID: 39706115
• Publication date in RUL: 15.12.2020

Secondary language

• Language: Slovenian
• Title: Učinki splošne uredbe o varstvu podatkov (GDPR) na prakso digitalnega trženja v Sloveniji
• Keywords: Slovenija, trženje, elektronsko trženje, človekove pravice, varstvo podatkov, GDPR, zakonodaja, raziskave, analiza