The risk of omitting warmth or competence information for brands on social media : master's thesis

Maklin, Neža (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, consumer behaviour, consumer psychology, brands, characteristics, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Maklin]
• Year: 2020
• Number of pages: II, 48, 42 str.
• PID: 20.500.12556/RUL-122670
• UDC: 339.138
• COBISS.SI-ID: 39324163
• Publication date in RUL: 15.12.2020

Secondary language

• Language: Slovenian
• Title: Tveganje izpuščanja informacij o toplini ali kompetencah za blagovne znamke na družbenih omrežjih
• Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, blagovne znamke, karakteristike, raziskave, analiza