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The risk of omitting warmth or competence information for brands on social media : master's thesis
ID Maklin, Neža (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/maklin3984-B.pdf This link opens in a new window

Language:English
Keywords:marketing, consumer behaviour, consumer psychology, brands, characteristics, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Maklin]
Year:2020
Number of pages:II, 48, 42 str.
PID:20.500.12556/RUL-122670 This link opens in a new window
UDC:339.138
COBISS.SI-ID:39324163 This link opens in a new window
Publication date in RUL:15.12.2020
Views:677
Downloads:61
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Secondary language

Language:Slovenian
Title:Tveganje izpuščanja informacij o toplini ali kompetencah za blagovne znamke na družbenih omrežjih
Keywords:trženje, vedenje potrošnikov, psihologija potrošnika, blagovne znamke, karakteristike, raziskave, analiza

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