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Pomen logotipov za porabnikovo nakupno vedenje : zaključna strokovna naloga visoke poslovne šole
ID
Vidmar, Simona
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/vidmar1185.pdf
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Language:
Slovenian
Keywords:
trženje
,
potrošništvo
,
vedenje potrošnikov
,
nakup
,
odločanje
,
blagovne znamke
,
image
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[S. Vidmar]
Year:
2020
Number of pages:
II, 27, 19 str.
PID:
20.500.12556/RUL-122630
UDC:
339.138
COBISS.SI-ID:
34778115
Publication date in RUL:
15.12.2020
Views:
1047
Downloads:
63
Metadata:
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Secondary language
Language:
English
Title:
The importance of logos for consumer purchasing behavior
Keywords:
marketing
,
consumerism
,
consumer behaviour
,
purchasing
,
decision making
,
brands
,
image
,
research
,
analysis
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