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Pomen logotipov za porabnikovo nakupno vedenje : zaključna strokovna naloga visoke poslovne šole
ID Vidmar, Simona (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/vidmar1185.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, potrošništvo, vedenje potrošnikov, nakup, odločanje, blagovne znamke, image, raziskave, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Vidmar]
Year:2020
Number of pages:II, 27, 19 str.
PID:20.500.12556/RUL-122630 This link opens in a new window
UDC:339.138
COBISS.SI-ID:34778115 This link opens in a new window
Publication date in RUL:15.12.2020
Views:1187
Downloads:84
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Secondary language

Language:English
Title:The importance of logos for consumer purchasing behavior
Keywords:marketing, consumerism, consumer behaviour, purchasing, decision making, brands, image, research, analysis

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