Analiza vpliva s strani porabnikov oblikovanih vsebin na proces odločanja pri nakupu potovanja : magistrsko delo

Špruk, Tadej (author), Knežević Cvelbar, Ljubica (mentor)

• Language: Slovenian
• Keywords: turizem, trženje, vedenje potrošnikov, odločanje, nakup, potovanja, ponudba, ocene, družbena omrežja
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Špruk]
• Year: 2020
• Number of pages: III, 58, 6 str.
• PID: 20.500.12556/RUL-122566
• UDC: 339.138
• COBISS.SI-ID: 31358979
• Publication date in RUL: 15.12.2020

Secondary language

• Language: English
• Title: Analysis of the impact of content designed by consumers on the decision-making process when buying a trip
• Keywords: tourism, marketing, consumer behaviour, decision making, purchasing, travel, supply, evaluation, social networks