In this thesis I introduced two digital signage programs, Kodi and Xibo. I presented the installation process, configuration and usage. I compared their features, user-friendliness, and system requirements related to digital signage usage.
In the second part of the thesis I introduced the audience measurement program Seemetrix, which captures the number of viewers, their age, gender, emotions, and attention time. I analyzed the accuracy of Seemetrix measurements with respect to the distance of the user in various setups with different cameras and image resolutions.