In an age when social media advertising is becoming an increasingly lucrative business, most companies with advertising solutions face the problem of how to develop new functionalities that will provide them with a competitive advantage. The thesis presents the idea and development of functionality that enables users of the Httpool's ``Wise.Blue'' platform to prepare Twitter ads faster and easier. The field of advertising on social networks, the main channels and the largest Slovenian companies in this field and their solutions are topics, captured in the thesis. The thesis presents in detail the problem, the solution process, the tools and technologies used, the final results and still open questions.
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