The diploma thesis describes the production and advertising of greeting cards. The theoretical part consists of fan overview of the history of greeting cards worldwide and in Slovenia. Our focus was on presenting major holidays, their meaning and symbols. The theoretical part also includes an overview of the concepts of advertising and social networks, such as Facebook and Instagram, and the Etsy platform, on which greeting cards were also presented.
In the practical part of the diploma thesis we were made an analysis of the market.We were also focused on the production of two types of greeting cards. The first type was made by using vector graphic to create personalized birthday cards, which were created using reference photo of the depicted persons. The second type of greeting cards was dedicated to Easter, Christmas and Valentine's Day, where we have created series of cards that are integrated as a whole using series of funny vector graphics. We have also designed a brand logo for promotion of greeting cards on networks. The final file was properly prepared for printing and greeting cards were printed. Then we photographed the cards appropriately as we needed the photos for presenting products on the networks.
We checked how to advertise products for free on Facebook and Instagram, where we also opened business profile. At Etsy platform we opened a store dedicated to greeting cards, where we learned about online sales. The result of the discussion outline the advantages and disadvantages of advertising on these networks.
|
