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Priložnosti trženja v založništvu s poudarkom na novih medijih : primer Študetske založbe
ID
Čop, Mihaela
(
Author
),
ID
Potočnik, Vekoslav
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/cop3317.pdf
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Language:
Slovenian
Keywords:
založništvo
,
trženje
,
proizvodi
,
poslovno komuniciranje
,
case study
,
Slovenija
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Čop]
Year:
2007
Number of pages:
101 str., 33 str. pril.
PID:
20.500.12556/RUL-11862
UDC:
339.138
COBISS.SI-ID:
17291494
Publication date in RUL:
11.07.2014
Views:
803
Downloads:
159
Metadata:
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AMA
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Chicago 17th Author-Date
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:
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Secondary language
Language:
Unknown
Keywords:
publishing
,
marketing
,
products
,
business communication
,
case study
,
Slovenia
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