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Evaluating company positioning and customers' perception of Škoda Auto in Slovenian market : master thesis
ID Lukner, Ana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lukner29-B-07.pdf This link opens in a new window

Language:English
Keywords:avtomobilska industrija, blagovne znamke, trženje, pozicioniranje proizvoda, psihologija potrošnika, case study, Slovenija
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Lukner]
Year:2007
Number of pages:71 str., 50 str. pril.
PID:20.500.12556/RUL-11735 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17220326 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1076
Downloads:404
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Language:Unknown
Keywords:car industry, trademarks, marketing, positioning, consumer psychology, case study, Slovenia

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