A theory on serendipitous destination branding : master's thesis

A theory on serendipitous destination branding : master's thesis
ID Avram, Doru (Author), ID Gartner, William C. (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/avram3617-B.pdf This link opens in a new window

Language:	English
Keywords:	tourism, tourist geography, marketing, brands, quality, loyalty
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[D. Avram]
Year:	2019
Number of pages:	II, 66, 13 str.
PID:	20.500.12556/RUL-114668
UDC:	338.48
COBISS.SI-ID:	25551590
Publication date in RUL:	07.03.2020
Views:	3042
Downloads:	114
Metadata:
:	Copy citation
Share:

Secondary language

Language:	Slovenian
Keywords:	turizem, turistična geografija, trženje, blagovne znamke, image, kvaliteta, lojalnost

Similar works from RUL:
Similar works from other Slovenian collections: