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A theory on serendipitous destination branding : master's thesis
ID Avram, Doru (Author), ID Gartner, William C. (Mentor) More about this mentor... This link opens in a new window, ID Mihalič, Tanja (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/avram3617-B.pdf This link opens in a new window

Language:English
Keywords:tourism, tourist geography, marketing, brands, quality, loyalty
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Avram]
Year:2019
Number of pages:II, 66, 13 str.
PID:20.500.12556/RUL-114668 This link opens in a new window
UDC:338.48
COBISS.SI-ID:25551590 This link opens in a new window
Publication date in RUL:07.03.2020
Views:2522
Downloads:104
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Secondary language

Language:Slovenian
Keywords:turizem, turistična geografija, trženje, blagovne znamke, image, kvaliteta, lojalnost

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