Vloga oglaševanja z veleplakati v procesu zaznavanja voznikov avtomobilov : zaključna strokovna naloga visoke poslovne šole

Sitar, Maruša (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, oglas, cestni promet, psihologija, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Sitar]
• Year: 2019
• Number of pages: II, 25, 12 str.
• PID: 20.500.12556/RUL-114568
• UDC: 659.1
• COBISS.SI-ID: 25235686
• Publication date in RUL: 07.03.2020

Secondary language

• Language: English
• Title: The role of advertising with billboards in the perception process of car drivers
• Keywords: marketing, advertising, advertisement, road traffic, psychology, research, analysis