Strategija tržnega komuniciranja Integre BM na medorganizacijskem trgu Evropske unije : diplomsko delo

Kaligarič, Elena (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: EU, medorganizacijski sistemi, medorganizacijsko trženje, mednarodno trženje, poslovno komuniciranje, oglas, direktno trženje, pospeševanje prodaje, kontrola, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Kaligarič]
• Year: 2007
• Number of pages: 44 str., 22 str. pril.
• PID: 20.500.12556/RUL-11430
• UDC: 339.138
• COBISS.SI-ID: 17106918
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: EU, interorganizational systems, intercompany marketing, international marketing, business communication, advertisement, direct selling, sales promotion, control, case study