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Porabnikova etičnost in zaznavanje etičnosti virusnega trženja : magistrsko delo
ID Todić, Sanja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/todic3323-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, virusno trženje, elektronsko trženje, etika, kodeksi, raziskave, analiza, potrošnik
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Todić]
Year:2019
Number of pages:II, 55, 5 str.
PID:20.500.12556/RUL-114040 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25040614 This link opens in a new window
Publication date in RUL:12.02.2020
Views:950
Downloads:73
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Secondary language

Language:English
Title:Consumer ethics and the perception of ethics of viral marketing
Keywords:marketing, viral marketing, electronic marketing, ethics, codices, research, analysis, consumer

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