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Vpliv družbenih medijev na nakupne odločitve milenijcev : magistrsko delo
ID
Petretič, Nina
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/petretic3545-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
odločanje
,
poslovno komuniciranje
,
družbena omrežja
,
mladina
,
medgeneracijske razlike
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Petretič]
Year:
2019
Number of pages:
II, 63, 32 str.
PID:
20.500.12556/RUL-114018
UDC:
366
COBISS.SI-ID:
25380582
Publication date in RUL:
12.02.2020
Views:
2165
Downloads:
140
Metadata:
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:
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Secondary language
Language:
English
Title:
The influence of social media on purchase decisions of millennials
Keywords:
marketing
,
consumer behaviour
,
decision making
,
business communication
,
social networks
,
youth
,
generation gap
,
research
,
analysis
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