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Vpliv družbenih medijev na nakupne odločitve milenijcev : magistrsko delo
ID Petretič, Nina (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/petretic3545-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, odločanje, poslovno komuniciranje, družbena omrežja, mladina, medgeneracijske razlike, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Petretič]
Year:2019
Number of pages:II, 63, 32 str.
PID:20.500.12556/RUL-114018 This link opens in a new window
UDC:366
COBISS.SI-ID:25380582 This link opens in a new window
Publication date in RUL:12.02.2020
Views:2418
Downloads:146
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Secondary language

Language:English
Title:The influence of social media on purchase decisions of millennials
Keywords:marketing, consumer behaviour, decision making, business communication, social networks, youth, generation gap, research, analysis

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