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Moč glasbe v oglaševanju pri obujanju nostalgije in čustev : magistrsko delo
Simonič, Anja (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/simonic3587-B.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, čustvena inteligentnost, glasba, poslovno komuniciranje, oglaševanje, oglas, uspeh, raziskave, analiza
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2019
Publisher:[A. Simonič]
Number of pages:V, 51, 21 str.
UDC:659.1
COBISS.SI-ID:25383398 Link is opened in a new window
Views:151
Downloads:32
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Secondary language

Language:English
Title:The power of evoking nostalgia and emotions with music in advertising
Keywords:marketing, emotional intelligence, music, business communication, advertising, advertisement, success, research, analysis

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