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Analiza sprejemljivosti tehnik pospeševanja prodaje za generaciji Y in Z : magistrsko delo
ID Kovač, Tadeja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kovac3384-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, pospeševanje prodaje, poslovno komuniciranje, oglaševanje, vedenje potrošnikov, medgeneracijske razlike, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Kovač]
Year:2019
Number of pages:III, 68, 57 str.
PID:20.500.12556/RUL-113925 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25075174 This link opens in a new window
Publication date in RUL:12.02.2020
Views:796
Downloads:100
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Secondary language

Language:English
Title:An analysis of the acceptability of sales promotion techniques for generations Y and Z
Keywords:marketing, sales promotion, business communication, advertising, consumer behaviour, generation gap, research, analysis

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