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Gender dimension of brand personality : master's thesis
ID Livk, Marijana (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/livk3123-B.pdf This link opens in a new window

Language:English
Keywords:marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Livk]
Year:2018
Number of pages:IV, 58, 20 str.
PID:20.500.12556/RUL-113906 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25424102 This link opens in a new window
Publication date in RUL:12.02.2020
Views:985
Downloads:128
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Secondary language

Language:Slovenian
Title:Razlike med spoloma pri izbiri znamke glede na osebnost znamke
Keywords:trženje, blagovne znamke, potrošnik, osebnost, spol, zadovoljstvo, lojalnost, raziskave, analiza

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