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Etična paradigma oglaševanja z vidika strokovnjakov v oglaševalskih agencijah : magistrsko delo
ID Fabjan, Špela (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/fabjan3378-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, etika, poslovna etika, odločanje, problematika, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Š.Fabjan]
Year:2019
Number of pages:II, 73, 69 str.
PID:20.500.12556/RUL-113655 This link opens in a new window
UDC:659.1
COBISS.SI-ID:25054694 This link opens in a new window
Publication date in RUL:06.02.2020
Views:1199
Downloads:98
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Secondary language

Language:English
Title:Ethical paradigm of advertising from advertising agency practitioners' perspective
Keywords:marketing, advertising, ethics, business ethics, decision making, problems, research, analysis

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