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Trženjsko komuniciranje osebnosti blagovne znamke na družbenem omrežju Instagram : magistrsko delo
ID
Bračko, Tjaša
(
Author
),
ID
Zalaznik, Maja
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/bracko3474-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
poslovno komuniciranje
,
družbena omrežja
,
Instagram
,
blagovne znamke
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[T. Bračko]
Year:
2019
Number of pages:
III, 63, 41 str.
PID:
20.500.12556/RUL-113622
UDC:
339.138
COBISS.SI-ID:
25191398
Publication date in RUL:
06.02.2020
Views:
1503
Downloads:
150
Metadata:
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Secondary language
Language:
English
Title:
Marketing communications of brand personality on Instagram
Keywords:
marketing
,
business communication
,
social networks
,
Instagram
,
brands
,
research
,
analysis
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