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Trženjske strategije trgovskih podjetij v trgovini na drobno z živili v Sloveniji v času gospodarske krize in po njej : magistrsko delo
ID Dakič, Polona (Author), ID Dmitrović, Tanja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/dakic3520-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, trgovina, prodaja na drobno, prehrana, trženje, poslovno komuniciranje, vedenje potrošnikov, krize, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Dakič]
Year:2019
Number of pages:III, 67, 33 str.
PID:20.500.12556/RUL-113599 This link opens in a new window
UDC:339.138
COBISS.SI-ID:25318374 This link opens in a new window
Publication date in RUL:06.02.2020
Views:1032
Downloads:103
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Secondary language

Language:English
Title:Marketing strategies of grocery retailers in Slovenia during and after the economic recession
Keywords:Slovenia, trade, retail trade, nutrition, marketing, business communication, consumer behaviour, crises, research, analysis

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