Trženjske strategije trgovskih podjetij v trgovini na drobno z živili v Sloveniji v času gospodarske krize in po njej : magistrsko delo

Dakič, Polona (author), Dmitrović, Tanja (mentor)

• Language: Slovenian
• Keywords: Slovenija, trgovina, prodaja na drobno, prehrana, trženje, poslovno komuniciranje, vedenje potrošnikov, krize, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [P. Dakič]
• Year: 2019
• Number of pages: III, 67, 33 str.
• PID: 20.500.12556/RUL-113599
• UDC: 339.138
• COBISS.SI-ID: 25318374
• Publication date in RUL: 06.02.2020

Secondary language

• Language: English
• Title: Marketing strategies of grocery retailers in Slovenia during and after the economic recession
• Keywords: Slovenia, trade, retail trade, nutrition, marketing, business communication, consumer behaviour, crises, research, analysis