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Vpliv razpoloženja porabnikov na zaznavanje oglaševanja : magistrsko delo
ID Jurcan, Nives (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jurcan3195.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglas, poslovno komuniciranje, potrošnik, psihologija potrošnika, behaviorizem, blagovne znamke, uspeh, meritve, metode
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Jurcan]
Year:2007
Number of pages:73 str.
PID:20.500.12556/RUL-11304 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17032678 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1109
Downloads:262
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Language:Unknown
Keywords:marketing, advertisement, business communication, consumer, consumer psychology, behaviourism, trademarks, success, measurements, methods

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