The diploma thesis describes the production of a corporate visual identity. It was designed for the Ski club Panda Skiing. The theoretical part includes an overview of the concept of a corporate visual identity and elements that are related to planning. That was typography, colors, characters, and the term symbol and logotype.
The research part includes the presentation of the sports clubs and the analysis of their competition on the Slovenian market. In the experimental part, the survey helped us with getting quallity informations. In the practical part of the diploma thesis, our challenge was to design a new logotype of the sports club Panda Skiing. Our focus was on designing the final look of the logotype and symbol. There were also two animations made.
Since Panda Skiing uses a wide variety of promotional items such as business cards, leaflets, posters, animations as well as clothing, the diploma thesis presents some examples of the usage of the logo on various products. There is also included a manual about corporate visual identity. It will help the company in the future with the proper use of its corporate visual identity.