The master's thesis deals with cultural tourism as one of the fastest growing segments in tourism industry, which phenomenon can also be seen in Slovenia.
Throught the analysis of definition of culture and tourism we can acknowledge what cultural tourism means and how it is developed in Slovenia.
Master's thesis is based on presumption, that Slovenia is cultural rich country and because it is, we should focus more on improving it. In last years there were not any researches made about cultural tourism in Slovenia that would include data based on whole country, that's why in this master's thesis I want to find ways how to gather data about cultural tourism on simple, yet efficient way.
Good practice examples shows that throught simple quantitatively researches, as survey, we can gather data required for better and higher quality improvments of cultural tourism in country. Tho in last years zero surveys were made based on cultural tourism. Master thesis is based on two research questions: how good is cultural tourism developed in Slovenia and what is the most efficient way to gather information about cultural tourism in Slovenia.
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