Internal communication is one of the key factors for success and effectiveness of the organization, since it contributes to positive internal relations between employees, promotes awareness of opportunities and threats within the organization and develops understanding of the organization's priorities. If internal communication is effectively strategically planned and at the same time consistent with the company's main strategy, it can change the attitude and behavior of employees, making them more responsible, satisfied and committed to work. Without an effective and strategically perfected internal communication, employees do not work in accordance with the expectations, and the organization cannot develop the desired values and culture. In my master's thesis, my main goal will be to investigate the correlation between internal communication (the entire Petrol's internal communication portfolio) and the likeability of individual sources of communication, the intensity of monitoring these and the age of Petrol employees. Using the annual research on satisfaction with internal communication, I analyzed the satisfaction of employees with all the channels of internal communication, focusing primarily on how this (dis)satisfaction is related to the aforementioned variables.
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