The master's thesis explores and analyzes media logic in the context of adopting Facebook as a journalistic tool and distribution channel at the 24UR television news program’s newsroom. It is based on the theoretical foundations of the original definition of media logic by Altheide and Snow in 1979. It aims to define how this social network is changing the organization of work, the journalistic practices and editorial decisions; how relationships between journalists and users on Facebook are changing; and how user habits are changing in light of news consumption on Facebook. It reveals how media logic defines the aesthetics of todays' journalistic formats, thus changing the production and distribution of video, which has established itself as the main television format. It explains how influential Facebook can be in transforming television journalism, and how the ways of production, distribution and consumption of news on this social network differ from those on television. The theoretical framework defines and explores the basic concepts of media logic, digital journalism and social networks. This is followed by the contextual framework for the current state of media logic in digital media, the 24UR newsroom and Facebook. The theoretical definitions and contextual review are supported by research in the empirical part of the thesis, which comprises a review of posts on the 24UR Facebook page and an analysis of three in-depth interviews.
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