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Oglaševanje prehrambnih izdelkov pred prvo svetovno vojno na Slovenskem
Jogan, Neža (Author), Studen, Andrej (Mentor) More about this mentor... This link opens in a new window

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Abstract
V 19. stoletju je zaradi velikih sprememb na področju gospodarstva, prometa, politike, transporta in vsakdanjega življenja, prišlo tudi do velikega razmaha oglaševanja. Trgovina je postala nadregionalna in mednarodna, z liberalizacijo gospodarstva je bilo konec cehovske ureditve. Slednje je sprožilo razmah kapitalizma, s katerim je bilo močno povezano tudi vedno bolj agresivno oglaševanje. V treh časopisih, Naši gospodinji, Slovenski gospodinji in Domačem prijatelju, sem analizirala oglase za prehrambne izdelke od leta 1905 do začetka prve svetovne vojne, leta 1914. Oglasi so postajali vedno razkošnejši, za pritegovanje kupcev so uporabljali različne vizualne, kot tudi zapisane načine. Oglaševali so različne izdelke, predvsem pijače (kavni nadomestek), pa tudi veliko hitro pripravljenih jedi (instant juha, otroška hrana,...) in dodatkov za izboljšanje okusa jedi (dodatek za juho in dodatek za peko).

Language:Slovenian
Keywords:oglasi, oglaševanje, prehrambni izdelki, hrana, 20. stoletje
Work type:Master's thesis/paper (mb22)
Organization:FF - Faculty of Arts
Year:2019
Views:282
Downloads:106
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Secondary language

Language:English
Title:Food advertisement in Slovenian newspapers before first world war
Abstract:
The 19th century was the golden era for the evolution of advertisement, due to monumental changes in economy, politics, transportation and everyday life. Commerce wasn't city- or region-bound anymore, but interregional and international. The guilds came to an end with the liberalization of the economy, which in turn, resulted in the rise of capitalism and subsequently, more aggressive advertisement techniques. In this master thesis, I examined food adverts in three Slovenian newspapers, Naša gospodinja, Slovenska gospodinja and Domači prijatelj. The analysis was taken into account the years from 1905 to the beginning of the First World War in 1914. In this time span, adverts evolved into a more and more exuberant form, both visually and in text. They were advertising different food products, especially drinks (coffee substitute), and also a lot of instant foods/ready-made meals (instant soup, baby food, etc.) and additives (soup supplement, baking supplement).

Keywords:advertisement, adverts, food, food products, 20th century

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