Playing board games has become very popular in the last decade. There has been an increase in the number of players and board games manufactured each year, as well as in the platforms through which people can play board games and comment on them. In Slovenia, as well as the rest of the world, there are many possibilities for board game enthusiasts to get in touch with board games. Stores such as To je to and Črna luknja offer board games for sale and rentals. At the cafe Dobra poteza, you can choose among more than 300 board games to play while having a beer or a coffee. The increases in the production of board games and the variety of services that come along have made it increasingly important to understand the use of these products and these services. In order to understand consumer behaviour, consumer needs and motives have to be researched.
The purpose of the diploma thesis is to determine whether participants play board games because they are influenced by social interaction, competition with desire to win, challenge, fun, fantasy with escapism, and aesthetics. Using different types of qualitative methods, projective techniques and an interview, proved that all six motives influence the participants for playing board games, but the motives are not equally influential. Each method showed different strengths of the chosen motives.
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