The goal of the dissertation is designing a commercial line od clothing based on the experimental collection Imprinted.
In the theoretical part of the assigment I have focused on the term »commercial«; and directed my research towards finding out what makes a fashion collection commercial. I looked into trends for the following year and scoured through renowed fashion websites to find comments on presentations of new ideas directed by international fashion weeks. I decided to put the Slovenian market in the center of my interrogative strategy and conducted interviews with shops Emporium and Omara. With this i found out which types of clothing sell best, wheather they are colorful or monochromatic and what is their place on the price scale. I have also put together a questionnaire for consumers about their buying habits. Along the process i kept using Memphis style as the source of my inpiration and therefore thoroughly examined it.
The experimental part served as an opportunity to transform all of the gathered information into a new line of womenswear Imprinted +, using the previous collection Imprinted as a base. I increased the functionality of pieces from the previous collection by reconsidering their cutting patterns and materials. Details such as hoodies, zippers, pockets, elastic bands and ribbing were added based on the research I have conducted in the theoretical part. I kept the general characteristic of the primary collection (Imprinted) by maintaining the same color scheme and style, changing only its functionality. I explained my inspiration, listed significant qualities of the collection, offered an insight into their development, target groups, methodology, color palette and pattern, materials and sketches of individual pieces.
The result of the dissertation is a commercial line of womenswear titled Imprinted +, which includes five looks and consist of nine pieces.
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